Meet Giovanni Zattera!
Giovanni Zattera was born in the vibrant soul of Marseille, a city shaped by the coexistence of diverse cultures that have woven its unique identity. His personal and professional story is constructed in chapters, as if life were a novel with unexpected twists and turns.
He started working as a model at the age of 15, and by 18, he knew that he wanted to study fashion design. However, shortly afterwards, his family encouraged him to follow a more solid path and decided to devote himself entirely to the academic world. He moved to Germany, where he trained in theoretical physics and cosmology, researching phenomena such as black holes, the expansion of the universe and matter.
But as he says, sometimes in life, an unexpected energy comes along. For Giovanni, that energy was love. He moved to Spain and reconnected with his desire to express himself creatively and to return to the world of fashion. But this time, from a different perspective.
He started again as a model and opened an Instagram account, where he discovered his true place: creative direction. Through images, atmospheres and visual narratives, she found a way to tell stories, as if each post was a small painting. Ever since he was a child, he dreamed of being a comic book artist, and he has spent his whole life drawing.
Today, by creating a collection with Alhaja, Giovanni feels that he is revisiting that original dream.
