ALHAJA & MAHOU CELEBRATE SAN ISIDRO
From May 18th to 20th, there will be a unique chance to get your hands on these pieces through an exclusive preorder available on our website. Stay tuned to our social media channels and newsletter to be the first to know.
In Madrid, tradition lives on in the details. In a Manila shawl, in a carnation pinned to a lapel, or in the way people embrace the street parties that transform the city every May during the San Isidro festivities. These celebrations in honour of Madrid’s patron saint, with their romerías, chulapos and streets filled with music, keep the capital’s most authentic spirit alive.
To mark this highly symbolic occasion, Alhaja has teamed up with Mahou to create a collection that draws precisely from this popular and folkloric world. From the carnation, a flower inseparable from the San Isidro festivities and an emblem of elegance with character that runs through neighbourhoods such as La Latina and Lavapiés, comes a design that translates the essence of Madrid into jewellery.
Thus, two gold pieces are born, connecting past and present through a contemporary lens.
The Clavel Pendant reinterprets one of the great symbols of the chulapa aesthetic. A carnation that never wilts and that understands the rhythm of history, transformed into a piece of jewellery brimming with attitude and personality, capable of elevating the authentic essence of Madrid through delicacy and character.
The Madrid Signet turns Madrid’s identity into a mark and a memory. A striking piece that evokes heritage and tradition, where tiny carnations run across its surface as an echo of the city’s popular folklore. A symbol that is signed, worn and remains.
Two pieces of jewellery that celebrate Madrid through its most authentic traditions and make the spirit of San Isidro eternal.