Romancero: prints of an inherited beauty

Alhaja’s creative universe flourishes in southern Spain, where tradition and emotion intertwine in gestures, materials, and memories that span generations. From these roots springs Romancero: Images of Inherited Beauty, the brand’s first book—a project that celebrates the vision of five young photographers—Alejandra Mere, Alicia Arce, Racccle, Celia Carrillo, and Almudena Blasco—whose work resonates with the values that define Alhaja’s identity: beauty, folklore, symbolism, and popular culture.

With the aim of transcending the purely editorial to become an act of care and celebration, Romancero presents itself as a collector’s item: beautiful, symbolic, and enduring. More than just a book, it is an invocation of heritage transformed into art. Its foreword, written by the artist and flamenco singer Ángeles Toledano, serves as a poetic threshold—a voice that embodies the union between tradition and the new Andalusian sensibility.